From the beginning, our eyes encounter photons either directly or indirectly. So to speak, under normal conditions, our interaction with the outer world begins with visual contact. Of course, all other senses play their role in this interaction. But, seeing and hearing stimulates the mind at first, because these can work through distances, whereas, other three require physical contact with stimuli.

So, what happens when seeing and hearing stimulates the intellect and emotions? In that instant, seeing and hearing turns into vision, and the act of listening. And, from that moment onward, these senses analyze the world. This analysis usually leads to acceptation, rejection or intrigue.

It is clearly comprehensible that within the frames of regular conditions, we begin with visual diagnosis, even before listening. As John Berger said “It is seeing which establishes our place in the surrounding world; we explain that world with words, but words can never undo the fact that we are surrounded by it,” within this establishment, we appreciate, admire or detest, and in certain instances we are simply curious or astonished. And, in the soil of this establishment, emerges the sapling of visual style with its fruits as expression and aesthetics.

What is visual style? As John Berger said “Soon after we can see, we are aware that we can also be seen,” this realization influences a person to try and appear as visually appreciable, or at-least acceptable. This effort to be visually appreciable and, acceptable is visual style at the grass-root level. Is this phenomenon of visual style only limited to people? Of courses not; it is applicable to every visible entity.

As spectator, one applies this understanding of visual style on people, places and things one sees and, classifies them as pleasing, disgusting or intriguing. As the spectated, we use this understanding of visual style to decorate ourselves, our places and things that we create. For example, person X going to a party would try to put on their best clothes and, to carry their best appearance. Here, they apply the criteria of visual style on themselves, but once they reach the party, it is probable that person Y catches their gaze, because he or she is dressed (in accordance to understanding of visual style of person X) in visually pleasing manner, which can also be referred as beauty.

When David Hume writes “The sentiments of men often differ with regard to beauty and deformity of all kinds, even while their general discourse is the same,” he highlights the subjective nature of visual style. This branch of subjectivity bears its first fruit, which is expression. Let’s go back to the example of person X. They applied this subjectivity on themselves and, person Y to justify what is visually pleasing to them. But, when person X would’ve to create something, for example a photograph, they’d apply their subjective expression in that act as well. Even if the task is assigned by someone else, it will contain traces of person X’s individual expressions. This subjectivity is what distinguishes Richard Avedon from Robert Capa. Although, their medium of expression was same, their potential stimuli, and expressions were different.

This subjectivity becomes evident in mediums of visual art and, media and communication such as photography, music, textual expression and design. In this moment second fruit called aesthetics, comes to existence. All mediums of expression such as poetry, theater, music etc. are as inseparable from aesthetics as image making. But, since we are discussing visual style, we will discuss visual art and photography.

Expression is an act and, aesthetic is how one decides to perform that act. To explain this lets take the example of person X again. When they dressed up good for the party, it was an expression. But they decided to wear a particular colored dress, with a specific fragrance and pair of shoes, appropriate for that particular kind of occasion, it turns into aesthetic.

Often, aesthetics is defined as a set of principles concerned with beauty or its appreciation. Is it really that simple? Victor Burgin says “What we see … is not a pure and simple coding of light patterns that are focused on retina. Somewhere between the retina and the visual cortex, the in flowing signals are modified to provide information that is already linked to a learned response. … evidently what reaches the visual cortex is evoked by the external world, but is hardly a direct or simple replica of it,” Roland Barthes put this as “I see, I feel, hence I notice, I observe and I think,” and John Berger expresses that “Yet when an image is presented as a work of art, the way people look at it is affected by a whole series of learnt assumptions about art. Assumptions concerning: Beauty, Truth, Genius, Civilization, Form, Status, Taste, etc.” all three of them talks about similar or same concept, but yet in different ways. And, this selection of different ways represents their personal aesthetic expression.

I use expression and aesthetics together, because both are weaved together as the fabric of visual style. But, with these statements one can surely derive a conclusion that expression and aesthetic are not independent of society and psychology. When it comes to modes of visual communication such as photography, this influence of society and psychology is very important to understand, because photography bears responsibility towards both; the viewer as well as the creator.

Talking about social influence on aesthetics, I prefer to call it as Macro Aesthetic; which is derived from society, culture, and politics etc. This determines the issue, event or sentiment which a photographer decides to portray, and the general ways of viewer’s perception. Photos from modernist and post-modernist era, or works of photojournalists influenced by a certain political movement, are an apt example of this. Roland Barthes talks about this influence as a spectator when he coins the term Studium saying, “It is by studium that I am interested in so many photographs, whether I receive them as political testimony or enjoy them as good historical scenes: for it is culturally (this connotation is present in stadium) that I participate in the figures, the faces, the gestures, the settings, the actions,” and Martha Rosler talk about this influence over photographer pointing out “The Bowery, in New York, is an archetypal skid row. It has been much photographed, in works veering between outraged moral sensitivity and sheer slumming spectacle,” in her essay.

On the other hand, I believe there is also Micro Aesthetics, which emerges from within the photographer, and is influenced by psychology. It influences the selection of subject and not only its way of portrayal. It is determined by personal experiences, hopes or ambitions of the creator as well as the viewer of the image. As a viewer, Roland Barthes calls it Punctum when he says, “It is this element which rises from the scene, shoots out of it like an arrow, and pierces me.”

To simplify, I’d say; Macro aesthetics is where either photographer or spectator or both are playing the photograph as a musical instrument. They’ve control over the selection of theme, shapes, colors, issues and cultural knowledge or curiosity to enhance that knowledge, by studying the subjects portrayed. They’re involved but not participating in the image.

But, Micro aesthetics creates circumstances where either photographer, or spectator, or both are being played like a musical instrument by the photograph itself. Here, they participate in image making i.e. the photographer and spectator, share a part of inner self with the photograph. But, it is next to impossible to set permanent principles around it, because what might socially affect one could psychologically influence the other, and vice versa.

An example to this can be the recent trend in photojournalism, where photos of war and refugees, flood the media. These images might contain Barthes’s Studium for people from safe countries but, they’d have Punctum for persons that encountered war. Similarly the photographs might be results of Macro aesthetics of a photojournalist who hail from a safe country, but for a photographer who faced or is facing loss due to war, those photos might be an outcome of Micro Aesthetic expression.

These expressions can be static, dynamic, geometric or sculptural etc. depending upon the personal psyche of creator. And, can be sympathetic, empathetic, objective or symbolic for creator as well as spectator, depending upon their reference point within the image.

At macro level, aesthetic expressions are connected to society and culture in terms of trends of how one expresses oneself. But, this connection is not strong enough to behold subjectivity. At micro level, subjectivity works to expand the horizon of visual style. One can say that we are going through this phase of expansion of horizon in photography. From the descriptive documentary style to interpretive communicative, and in some cases even symbolically expressive.

The direction of this expansion is still blurred. But I presume that text, sounds, and films are gaining importance as aesthetic additions, or tools in visual style of photographic presentations. Reason behind this anticipation, is the lesser amount of time that spectators invest in image viewing, due to fast paced lives. Flood of images in online and offline visual media. Also, text, sounds and moving images, prevents misunderstandings in global society, by clarifying the meanings of symbols and intentions of the photographer. It appears that inclusion of other senses, than just sight is the next step. We’ll see.

By – Prashant Rana

Every Sunday we discuss live though Instagram @prashantrana_official (Link - https://www.instagram.com/prashantrana_official/ ), at 16:30 (04:30PM) Indian Standard Time (12:00 Central European standard time). The discussion is based on diary entry of Fridays. We pick one topic of photography to write about, and post it here on the website. And, on Sunday at the given time, we talk about that live on Instagram. (Next session on 15th March 2020.

The session is later posted on Youtube - Zikr: Conversations in Photography (Link - https://www.youtube.com/channel/UCy129cJLS3_vQN8wUFls_Mg?view_as=subscriber )

So do subscribe and follow. Looking forward to our conversations.